Millennials' Shopping Habits Are Hinged On Online Influencers

Actress Sofia Vergara or makeup vlogger Yuya? Athlete David Beckham or Minecraft master DanTDM? Millennials would choose the YouTubers hands down as their key persons of influence. A new study from affiliate marketing company Affilinet shows that millennial shoppers are more likely to buy a product that has been promoted by a YouTuber, blogger or Instagrammer than a TV celebrity. -»