Benefits of a Web B2B Marketer & Lead Generation

Primary Benefit Generated by Lead Nurturing Programs According to B2B Marketers Worldwide, July 2016 (% of respondents) - Based on the results of a July 2016 survey conducted by Salesforce's Pardot and emedia, B2B marketers have realized a number of benefits from their lead nurturing programs. More than a third (36%) emphasized the programs are helpful simply because they generate a greater volume of leads, this was the most popular response. Another 26% mentioned the ability of lead nurturing programs to segment prospects based on their interests and behaviors, while 26% also noted the programs' ability to improve... -»