Influencer Marketing: Is It Genuine or Misleading?

Recently, when people are more interested than ever in the opinions of experts, brands have taken to them to help tell their story. Audiences value influencers, both micro and macro, depending on the business or product or industry. This is an era where consumers do prefer to make their own decisions, at the same time, people who understand through their knowledge and experiences, a product or service and its brand, it does influence or affect their decisions, heavily. -»