How To Start Lead Nurturing Today at Your Organization

55% of B2B marketing organizations have taken the plunge and adopted marketing automation technology, and it's easy to see why. The technology's robust lead nurturing capabilities make it an attractive sell to marketers. However, many companies struggle to take advantage of 100% of their marketing automation investment. If you implemented marketing automation technology six or more months ago and are still only using the technology for batch email sends, you're not alone. Here are a few steps you can take now to jump start lead nurturing and get more out of your marketing automation investment. -»